Marketing is a fascinating, rewarding, multidisciplinary field that has the potential to generate revenue and grow any business.
This makes it a great industry to be a part of. However, it also means that in order to be the best marketer you can be, you have to possess at least a basic understanding of a lot of different concepts.
Here are the 100 most important books that every marketer should read. The books are organized by category:
I know that I’ve gotten a lot of benefit from the vast amount of expertise hiding in the pages of these books. And if you give them the time they need to share their knowledge, I know you will too.
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