All it takes is 1 customer to make you feel like you’re riding front row on the Superman roller coaster. When you get marketing right, it’s a rush. And when you get it wrong, it feels worse than being picked last in gym class.
Like all marketers, even we get it wrong sometimes. If you think you have it hard, imagine marketing to marketers wrong. It hurts just as much as it sounds like it would.
That’s why we rely on modern marketers to bring us up when we’re down.