Retargeting can be scary.
Say the word “retargeting” in a room of small-to-medium business owners, and you might get the same reaction as yelling “monster” to a group of small children.
Retargeting is one of the best things you can do for your advertising. It can achieve click-through rates of 0.7% vs regular ads at 0.07%—that’s a huge difference!
So, why is there a fear associated with retargeting?
From our experience, it’s usually because it seems really difficult to implement.
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