Answering 11 Hard-Hitting Questions About Organic and Paid Facebook: An Interview with Dennis Yu

Dear Facebook,

We love you.

We hate you.

But most importantly, we need you. 

You’ve become an integral part of our lives as marketers, so why can’t you just tell us how you work?

Sincerely, 

Marketers

All jokes aside, there is no denying that Facebook has grown to be a major aspect of our marketing strategies. But with all of the secrecy behind “The Algorithm,” many of us are left with so many unanswered questions, particularly surrounding the topic of how to effectively use the platform for paid and organic efforts.

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