Online Marketing Archive

When Should You Start Your Paid Traffic Campaign?

Doubting if your business needs a paid traffic campaign is something most entrepreneurs, freelancers,

The Evolution of Marketing Part 1: How Digital Marketing Compares to Historical Marketing

Have you ever watched Mad Men and wished you could have worked at a

Retargeting Ads in 500 Words or Less (Plus 3 Bonus Retargeting Tips)

Did you know that 96 out of every 100 people who visit your website

How Artificial Intelligence is Shaping Digital Marketing: 5 Tools You Can Use NOW

Digital marketing is predicted to enter its second huge disruption soon (the first one

14 of the Best Marketing Newsletters You Should be Subscribed To

Everyone loves getting mail. There’s something about a personalized letter that just makes us

The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!

It’s a huge mistake.

And yet, I see it happen all the time.

A marketer or

Hone Your Hiring Process

Whether you’re an employer or a job seeker, the hiring process is often not

How Going to a Marketing Conference Can Help Your Career