Glossary of Market-y Terms

Ever see a word, phrase, acronym, or abbreviation in the DM Engage Facebook group and say to yourself, “Gee, I wonder what the heck that means?”

Never fear, the DM Engage Glossary of Market-y terms is here! These terms cover what’s frequently used inside the Facebook group so you can learn the lingo. Trust us—you’ll catch on quick.


40/10/10 – Optimal conversion rates in relation to Lead Magnet, Tripwire, and Core Offer, respectively. This is the goal that DigitalMarketer shoots for and generally recommends as a good goal, but conversion rates will vary significantly based on product and industry.

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