Digital marketing is predicted to enter its second huge disruption soon (the first one was called web 2.0 disruption, when customers became empowered with new tools to interact with one another and connect directly to brands).
And this soon-to-happen disruption is technology-driven.
Smart technology is disrupting marketing with deep learning, natural language processing, the Internet of Things, machine learning and more.
But one of the biggest technology trends affecting all areas of digital marketing is artificial intelligence.
What is Artificial Intelligence?
Artificial Intelligence (AI) is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works.
AI is already being widely implemented in marketing.
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