3 months ago, my friends and I asked each other what had been the most impactful moment of our year so far. I had the fastest response: “Going to Traffic & Conversion Summit.”
Conferences had always felt out of my reach. On average, they can run over $2,000, between ticket and accommodation, and I doubted that it was worth the price tag. So 4 years in a row I told myself, “Next year, I’ll buy the ticket. This year isn’t the one.”
What a mistake.
It took one event, T&C, to teach me that I was choosing the more costly path. Conferences are like the steroids of your industry.