Your landing page is your opportunity to make an impression on your target audience. If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to identify with your brand. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers.
For most businesses, around 65% of their revenue comes from an existing customer base. Connecting with your customers to build a relationship from the moment they land on your page through the ordering process is key to remaining competitive in your industry.
Though many elements tie into how loyal people are to one brand over others, we’re going to go right back to the beginning—that first impression when a user lands on your page, and how you can build brand loyalty from the first few seconds when a new customer sees what you offer.
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