A strong customer satisfaction guarantee reverses risk.
Your guarantee, then, is a statement of confidence.
It removes the risk from the customer and places it squarely on you. If the product doesn’t satisfy, the customer doesn’t lose. You do.
People know you’ll only be willing to do that if you’re absolutely sure your product is good.
Your guarantee, then, is a statement of confidence. And when you ooze confidence, your customers feel it too.
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