When I was a kid, I loved paint-by-the-number kits. They made it easy to create impressive “artwork,” even as a budding artist with no training.
As a marketer, I still rely on numbers to guide my efforts—not to decorate my walls, but to drive traffic, sell products, and make smarter business decisions in general.
You could call it “marketing by the numbers.” In reality, it’s website analytics. And whether you consider yourself a numbers person or not, you need to get comfortable with it.
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