Search Engine Optimization is a powerful digital marketing strategy that can make or break your site’s success. But how do you begin? There are hundreds of SEO techniques available at your disposal. Not all of them work, but On-Page and Off-Page SEO does. What is the difference between the two and how effective are each of them? In this guide, we’ll show you the difference between on-page and off-page SEO and how you can benefit from both.
On-Page vs. Off-Page SEO
In a nutshell, On-Page SEO includes optimization techniques that you do in your own website, while Off-Page SEO is what you do outside of it. On-page SEO focuses more on creating content with search engine optimization in mind. This means that it involves techniques that will help your site gain visibility on search result pages. Off-page SEO, on the other hand, depends entirely on other sites and platforms. It involves the building of high-quality links, which is another primary factor in how Google ranks a page. Both of these SEO strategies go hand-in-hand in making your site’s SEO success.
On-Page SEO Explained
On Page SEO or “On-Site” SEO is a set of activities optimizing various parts of a website that can affect its search engine rankings. It’s one of the first things done during an SEO campaign. One of the best things about on-page SEO is that it’s something you have complete control over. The most significant factor included in this technique is the use of specific keywords targeted to your audience. This involves keyword optimization in places like:
Title Pages – Title tags are essential to SEO. It should be short but descriptive, and also keyword-infused. The title is prominently indexed on search results, so it’s important that yours are attractive to users.
Headings – This is the part that has the largest words on your page, so it’s important to put your keywords here as much as you can.
Meta Description and Tags – Meta tag is the short description of about your site, what it is about, and what service or products you provide.
Images and Videos – Alt text can be a useful place to put your keywords in. It is not visible on the site itself but infused in the HTML framework. Alt text is used to help internet users understand the content of your images.
User-friendly features and fast loading speed – Google’s algorithm tends to rank websites with better user-friendly navigation and lightning-fast loading speeds.
Relevant and high-quality content – High quality, well-written content is needed in a successful SEO campaign. Google considers pages with great content that is actually useful and relevant to its users.
Off-Page SEO Explained
The stark difference between on-page and off-page SEO is that the latter is done outside of a site and depend on another web page to improve your SEO. The main factor that plays a role in off-page SEO is link building. Link building helps a site get a higher SEO rank. However, it’s a continuous process of creating, monitoring, and maintaining links. Some techniques of off-page SEO includes:
Backlinks – These days, Google measures a site’s SEO score by the quality of backlinks, instead of the quantity. External links to your site that comes from high-traffic, reputable websites can increase your SEO ranking. However, it is not the number of these links, but the websites where they come from that determines your rank of search results.
Social Media – Although there is no proven correlation between social media and SEO, it is still an excellent platform to promote your content and gain quality backlinks. It raises brand awareness and lets you establish a relationship with your potential customers because it’s an engaging platform. It is particularly efficient if you are in e-commerce.
You must be wondering which is more important between on-page and off-page SEO. On-page SEO lays the groundwork for your SEO campaign, while off-page optimization makes sure your hard work pays off. The two are very important in determining a site’s success.