Our Favorite Keyword Research Tools (17 Tools Every SEO Needs)

Whether you’re trying to drive traffic or conversions, your campaigns need to start with strategic keyword research. Which tools should you rely on to give you the best keywords?

We asked ourselves the same question—and after researching dozens of tools, we settled on 17 keyword research tools that can give you good insight, regardless of your budget.

Why We Consider These the Best Keyword Research Tools

The best keyword research tools give you enough data to make good decisions—things like search volume, keyword difficulty, and click rate. They should also suggest keywords to help you find good variants and related keywords.

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