Retargeting Ads in 500 Words or Less (Plus 3 Bonus Retargeting Tips)

Did you know that 96 out of every 100 people who visit your website will leave without making a purchase?

According to research from Forrester, it’s true. Just as it’s true that 70% of people who add a product to their shopping cart will leave without completing their order.

These are some depressing statistics. But don’t give in to despair—there’s good news here, too.

By using retargeting ads, you can bring many of those visitors back to your website and increase the chances that they will buy your product or sign up for your mailing list.

What Are Retargeting Ads?

You’ve probably heard of retargeting ads before. And you’ve almost certainly been retargeted by other advertisers, so you shouldn’t have any trouble grasping the concept.

Generally speaking, retargeting is the practice of serving ads to people who have already visited your website.

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