What Brand Colors Can Reveal About Your Business

Your brand’s colors can tell more than you can imagine about your business. The psychology of color can help your business establish trust and familiarity by eliciting the right emotions. It’s no surprise that the most popular brands in the world have a strong association with their logos. Their colors tend to reflect their branding, even when they don’t involve any text on them.

This is due to the power of colors and their ability to increase the brand recognition with the desired reactions that they may provoke. Studies have found that a product’s color influences 60 to 80% of a customer’s purchasing decision. This means that the right choice of color does not only strengthen the brand association, but it can also affect your total sales.

As a marketer, it is useful to explore how the psychology of colors can send the right message to your target audience.

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