What is Email Marketing? A Quick Guide to Getting it Right

You’ve probably heard the rumors…

They pop up every few years, claiming email is dead, that some other bright, shiny tactic is taking its place.

But I’ve got news for you.

Not only is email alive and well, it’s one of the best digital marketing tactics out there.

In this article, we’ll go through how, and why, you should be using email marketing to grow your business.

And we’ll cover some of the details you need to know as an email marketer.

But first, let’s start with the basics.

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