Doubting if your business needs a paid traffic campaign is something most entrepreneurs, freelancers, employees, or marketers go through.
We like to call this, a case of the “comfort zone.”
Not running paid traffic ads is the safe bet. It frees you from failing to get the conversions you wanted from your first campaign and from losing valuable money that could be allocated elsewhere.
It’s safe to keep running the marketing strategies you know work. It’s safe to save your money. It’s safe to keep your profits or income predictable.
But, you know as well as we do, there is no growth in your comfort zone.
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